Tag Archive for: management

Successful Marketing is Human-to-Human – Serve, Listen and Meet Your Clients as People

As an entrepreneur, I’m a very satisfied customer of Tommi Kivistö. He sells me the phones I need and takes care of the cell phone plans. He makes sure I’m satisfied and explains all the bureaucracy in a way I can understand. The new logo of the Finnish operator Elisa decorates his workspace. Sometimes I wonder, how that money could’ve been spent to train other people to be more like Tommi. Because that’s what marketing and selling to human beings is all about: encounters and experience.

Cloudriven Challenges Management Conceptions in Slush – “Forget the Stick. There’s a New Carrot in Town”

Most of the Finnish companies are managing performance from the past instead of looking into the future, claims Cloudriven’s CEO Jukka Koskenkanto. He says that companies should react to changes faster and invest more in employee engagement and motivation. Meaningful work and agility are not the sole privilege of growth companies.

Managers Should Play a Bigger Role in Workplace Learning

Almost all organizations are ready to invest in employee training and if they aren’t, employees will certainly demand training. The expenses, mostly course fees, trips, accommodation and lost billable hours, will pay themselves back with increased employee satisfaction and more productive work. Therefore it’s strange that only a few organizations measure what has been learned and how it is applied to work. Organizations rarely manage learning in an active manner.

Anna Cajanus, Expert in Organizational Development, Joined Cloudriven

Anna Cajanus, Master of Science in Work Psychology and Leadership, has joined Cloudriven on October 1st. Anna specializes in organizational development and knowledge and competence management. She will be in charge of Cloudriven’s consulting services relating to organizational development, management and leadership.

Steps to Make Work at Cloudriven More Meaningful

As we tend to do at Cloudriven, we analyzed what kind of results we’d achieved in spring and what kind of actions were taken to reach the results. Based on the analysis, we decided what we're going to focus on this fall and made some changes to our management system.